Leading On-Demand Digital CX.
Serving some of the largest global premier consumer-facing corporate brands — 27 years, 100+ clients, 1,000+ specialists.
Our Mission
With a track record spanning 27 years, we remain the leading On-Demand Digital Customer Experience partner serving some of the largest global premier consumer-facing corporate brands.
CXG's skills, experience, and industry expertise offers comprehensive on-demand, fully outsourced, digital solutions that focus on:
- +Identification of critical success factors and performance indicators;
- +The consistent provision of seamless Customer Experiences across opti-channels;
- +Consistent delivery against a uniquely designed DARE Model;
- +True On-Demand scalability where our People, Process and Technology seamlessly scale to meet demand requirements;
- +True partnership and engagement where we share risk and success;
- +Key to our offering and differentiation is our commitment to true Empowerment.
We are proud of our partnerships, which significantly supports our sustainable 'learn-and-earn' approach with unemployed youth, students and learners in South Africa. As a business, this partnership provides a unique platform to positively address unemployment and communities.
We believe our offering is unmatched in service excellence, flexibility, relevance, and cost as we enable organisations to meet their critical business strategies whilst remaining Customer relevant.
What Drives Us
We are Customer Obsessed
CXG is the brand behind the brand! Customer obsession means we put the long-term success of our clients and their customers ahead of short-term convenience. It is embedded in how we design Customer journeys, make decisions, govern delivery and hold ourselves accountable. We focus on CX outcomes, prevention, and trust. We consistently build superior CX, partnerships and brands.
We are Experience Driven
We believe Customer Design must be re-invented over and over again in order to remain Customer relevant. We create meaningful experiences that change lives.
We are Accredited and Trusted
CXG's accreditation aligns with globally recognised outsourcing governance principles, supporting transparency, ethical engagement and independently verified delivery capability. It reflects our commitment to operating at internationally benchmarked standards in service of our clients' trust.
We Create Value
CXG serves and manages digital transformation for large consumer-facing brands and we are responsible for the execution of their strategy. Effectively we translate innovation into value.
The DARE Model
The DARE model is CXG's operational governance framework, ensuring every agent action, client interaction, and performance outcome is anchored to a clear structure of accountability and execution excellence.
Decision
Every interaction and operational choice is made within a pre-agreed decision authority matrix. Agents know exactly what they can offer, confirm, or commit to, and what must be escalated. This eliminates ambiguity and protects brand consistency.
Action
Each stage of the customer lifecycle has a defined, scripted action. From initial engagement to qualification and handover, agents follow a structured framework that maximises conversion probability while maintaining full compliance.
Responsibility
Accountability is mapped explicitly across every role: agent, team leader, QA analyst, and client lead. No gap exists in ownership at any point in the process. A RACI matrix formalises this across all operational activities.
Execution
Execution is measured daily against KPIs and reviewed weekly with client leadership. The DARE model ensures that strategic intent translates into operational reality — not through aspiration, but through structured governance and daily performance management.
The CXG Executive Team
Partner with CXG
Join over 100 brands that trust CXG to deliver world-class customer experiences.
Get in Touch